발레리나 조연재 솔리스트는 "발레의 조화와 균형을 공공조달에 대입해 표현할 수 있어 의미가 있었다"며 "앞으로 더 많은 국민이 공공조달과 발레에 관심을 갖고 응원해 주시길 바란다"고 참여 소감을 밝혔다.
강수진 단장은 "발레 꿈나무들이 각고의 노력 끝에 세계 무대에서 올라서는 것처럼 우리 기업들도 공공조달을 발판으로 글로벌 기업으로 도약해 한국경제 성장의 주인공이 되길 응원하겠다"고 전했다.
임기근 조달청장은 "그 간의 기관 홍보가 논리 중심의 설명이었다면, 이번 영상은 감성적이고 세련된 이미지를 더 하고자 국립발레단과 협업을 시도했다"면서, "공공조달 분야에서 더 좋은 성과와 정책홍보로 국민과 기업에게 한 걸음 더 다가가는 조달청이 되겠다"고 말했다.
한편, 이번 영상의 제작 과정, 인터뷰 등은 조달청 유튜브 채널에 게시된 'K-조달, The Next Stage 제작과정' 영상에서 확인할 수 있다.
[붙임] 'K-조달, The Next Stage' 영상 주요 장면
* 문의: 대변인실 한명일 사무관(042-724-7079)
Trust, Balance and Growth in K-Public Procurement, A Step Closer to the People Release of 'K-Public Procurement, The Next Stage' - PPS' Emotionally-Appealing and Inviting Promotional Video Featuring Art Director Kang Sue-jin of the Korean National Ballet
On June 24, the Public Procurement Service (PPS) unveiled "K-Public Procurement, The Next Stage" on its official YouTube channel. This promotional video highlights the value and importance of public procurement.
The video, produced in collaboration with the Korean National Ballet, sensitively illustrates the role of public procurement by drawing parallels between the perfect harmony of a ballerina and a ballerino and the seamless connection between businesses and the public sector, leading to corporate growth and economic development.
The work interweaves the roles and meanings of ballet and public procurement to convey four key messages: ▲Trust – 'Fair and Transparent Public Procurement' ▲Balance – 'Greater Efficiency and Innovation' ▲Harmony – 'Companion to SMEs, Start-ups and Innovative Companies' ▲Growth – 'K-Public Procurement Leaping onto the World Stage.'
These messages reflect PPS's commitment to working as a reliable partner to SMEs, start-ups and innovative companies with fair and transparent public procurement and assisting Korea's government procurement in gaining greater global acknowledgement.
This collaboration is notable not only for its unique theme but also for the meaningful participation of Ms. Kang Sue-jin, Art Director and CEO of the Korean National Ballet along with soloists Byun Seong-wan and Cho Yeon-jae, who contributed their talents pro bono for the public interest.
* Byun Seong-wan - Winner of Grasse Award at the 25th Grasse International Ballet Competition in France Cho Yeon-jae - Winner of the 2022 Prima Ballerina Award from the Korea Ballet Association
Soloist Cho Yeon-jae shared her thoughts on the project, saying, "It was meaningful to express the harmony and balance of ballet in the context of public procurement. I hope more people will take an interest in and support both public procurement and ballet."
Director Kang expressed her hopes, stating, "Just as young ballet dancers eventually reach the world stage after years of hard work, I hope Korean companies will make the most use of public procurement as a stepping stone to become global giants and lead the growth of the nation's economy."
PPS Administrator Lim Ki-keun stated, "While most promotions for public agencies have mainly focused on logical explanations so far, this video aims to add an emotional touch through collaboration with the Korean National Ballet. PPS will continue to strive for better outcomes and policy promotion in public procurement, taking a step closer to the people and businesses."
Additionally, the video's making process and interviews are showcased in the "Behind the Scenes of K-Public Procurement, The Next Stage" on PPS' official YouTube channel.
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240624_(보도자료)_신뢰균형성장의 K-조달 한걸음 더 국민 곁으로_배포용.hwpx
